1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching ofKorea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
Korea, so mountain change their color. For example, people go to mountain for flower tour in spring and go to mountain for seeing autumn color.
Secondly, each mountain has character. For example, one has a lot of rocks and others have a lot easy course. So Diverse scenery has its own appeal and people sense a lot of thing.
Thirdly, people want to see special object on the mountain. In Korea,
Land group and its KMS in detail.
2. Introduction of E-Land
2.1 Corporate Profile
Established in 1980, E-Land has made its best endeavors to integrate the merits and drawbacks ofthe products in apparel market, which are divided into casuals & famous brands Adopting a franchise system in apparel industry for the first time in Korea, E-Land established an integrated image without regardin
1. Legacy of Colonial Period and Geopolitical Importance
Colonial Legacy and Institutional Structure
The Philippines reformed their institution and system by Spain and the United States during the colonial period. However, the US failed to make an efficient administrative organization.
South Korean institution was highly influenced by Japan and US army military government. => Japan st
in Korea as well. We got interested in it and found out that New Balance products are distributed by E-land group in Korea. E-land group not only owns New Balance but also other numerous brands such as O.S.T, TEENIE WEENIE, DECO, HUNT, etc. We were astonished to find that innumerable brands belong to E-land group and got curious how they maintain so many brands and manage them financially.